Case Study - Adfero

 
 
 

THE WHO

Headquartered in Washington, D.C., Adfero is a communications agency that specializes in integrating digital strategies with traditional communication methods to help clients achieve public affairs or business objectives.

 

THE CHALLENGE

Did you know by 2030, 30% of the workforce will represent Gen Z? 

Proactive organizations are seeing the future wave and are committed to addressing challenges and fueling opportunities.

Having spent years significantly investing in senior and mid-level management, Adfero leadership observed key performance opportunities in their early talent segment. This group is responsible for executing client projects, implementing communication campaigns, and ensuring high-quality support across accounts. They work closely with account teams to meet client goals while also contributing to the growth of client accounts through effective, consistent service. 

The specific areas of opportunity for the early talent segment included boosting:

  • Critical thinking

  • Self-leadership

  • Manager and peer relations 

Recognizing the competitive and ever-changing communications landscape, Adfero sought to launch a tailored hybrid program to equip their early talent with the skills needed to thrive while aligning with broader agency key performance indicators.

 

THE SOLUTION

We supported Adfero in designing and facilitating a custom, outcomes-driven program. This program was co-designed with key Adfero stakeholders and offered opportunities to complete the following:

  • Self-reflection

  • Peer learning

  • Scenarios & case studies

  • Performance accountability

Over the course of three months, participants:

  • Built knowledge and confidence in key leadership skills, including giving and receiving feedback, navigating change, and owning one’s career by better managing up and sideways (peer relationships).

  • Engaged in micro-learning experiences and individual assessments to gain practical tools for self-management and leadership.

THE TRANSFORMATION

Participants of the program gained confidence in their leadership abilities and developed actionable skills to navigate their careers. By creating a safe space for addressing career-related questions, the program empowered early talent to take ownership of their growth while embracing Adfero’s core values.

 

WHAT OUR PARTNERS ARE SAYING ABOUT OUR WORK

“From conception to execution, working with the Reimagine Talent Co. team has been easy, thought-provoking, and a wonderful value-add to our team. We hope to partner with them again in the future, and I look forward to recommending them to my network.” 

– Rebecca McAlexander, Director of Human Resources, Adfero

“There is more I can do to achieve my goals and people who will help me along the way!” - Program Participant

“I thought it was interesting to take a step back and consider the job market/landscape that we're operating within to help better understand what's informing our experiences and what we can change.” - Program Participant