Case Study - Omnicom Group

Employee Resource Groups (ERGs) play a vital role in organizations today. They champion inclusion and diversity and support organizational growth across the workforce, workplace & marketplace. Yet, despite these challenges, ERG leaders often face challenges:

• 3 out of 5 ERG leaders serve as individual contributors without formal authority or recognition for their DEI work. (Great Places to Work)

• Only 40% of ERG leaders believe their involvement supports career advancement, compared to 78% of executive sponsors who think otherwise. (Great Places to Work)

In order to address these challenges, Omnicom sought a leadership development partner to upskill leaders and help them better support their communities amid change, transformation, and social, economic, and political uncertainty.

Omnicom partnered with Reimagine Talent Co. to design and implement a leadership development program. Our program, delivered in four unique phases, was co-designed with the DEI team and several ERG leader stakeholders. The specific elements of our program included workshops on:

1. Next Practice ERGs

2. The Power of ERG Cross Collaboration

3. Facilitation Skills for ERGs

4. ERG Strategic Planning Through Change

The program also included the development of an ERG leadership toolkit to support succession from year to year. The specific elements of the toolkit included: 

1. Organizational Charter

2. Defined Role Matrix & Leadership Expectations

3.  Annual Audit & Planning Resources 

4. Leadership Succession Resources

The initiative leveraged coaching, training, and practical tools to help leaders understand their unique roles in driving organizational impact!

Reimagine Talent Co. equipped Omnicom’s leadership with the confidence and clarity to champion diversity, equity & inclusion initiatives across teams. Leaders embraced vulnerability, recognized their growth potential, and gained a deeper understanding of the strategic importance of diversity, equity & inclusion in sustaining long-term business success.

WHAT OUR PARTNERS ARE SAYING ABOUT OUR WORK

“Reimagine Talent Co. is more than a partner. They are transformers, believers, and leaders who have been integral members of the Omnicom team. Developing leaders in diversity, equity, and inclusion is complex and requires thoughtfulness. Through their empathy and expertise, our leaders were vulnerable enough to be coached and empowered – understanding the value and impact they hold. Because of Reimagine, our team knows that the power of DEI and their growth as leaders are critical to our success. We are grateful to the Reimagine Talent Co. team and look forward to a trusted partnership for years to come.”

– Emily K. Graham, Chief Equity & Impact Officer, Omnicom Group