Case Study - Kendo Brands

Kendo, a leader in the beauty industry serving as an incubator in developing global powerhouse brands, sought to enhance its organizational culture and inclusivity with a focus on crisis communication (care communication). 

To maintain its commitment to innovation and authentic storytelling, Kendo sought to equip its leaders with the tools vital in navigating internal and external events while fostering an engaging, connected culture.

Over the course of 15 months, Reimagine Talent Co. partnered closely with Kendo executives, the Kendo Chief Diversity Officer, and the Kendo People & Culture team to support a culture-aligned approach to crisis management “care.” This included:

• Developing a care communication plan that aligned with Kendo’s values and priorities. 

• Upskilling the people and culture team to support programs, policies, and practices that aid their global teams through internal and external events.

• Equipping leaders with strategies to embed inclusion into crisis management and day-to-day operations.

• Facilitating leadership training and offsites that build a foundation of care response and support inclusive team culture.

• Ensuring people leaders were prepared to guide and support their teams with knowledge, awareness, empathy, and inclusivity.

• Advising the team through internal and external events and offering perspective on intentionality in connecting with the customers and partners.

• Coaching the diversity team on using appropriate, inclusive language and navigating business and employee matters proactively and intentionally.

Kendo strengthened its leadership capacity to navigate challenges while fostering a culture of inclusion. 

Our partnership provided actionable strategies to align internal culture practices with long-term business goals, enhancing employee engagement and supporting Kendo’s commitment to be the global beauty leader in diversity, equity, and inclusion.

WHAT OUR PARTNERS ARE SAYING ABOUT OUR WORK

“I wanted to take a moment to extend my heartfelt appreciation for the exceptional training [Chelsea] developed for our team. The site-specific nature of the training was incredibly relevant and tailored to our unique needs, which greatly enhanced its effectiveness. Your efforts have significantly contributed to fostering a shared vocabulary around sensitive and difficult topics within our team. This has not only improved our communication but also strengthened our collective understanding and approach to these important issues. Thank you for your dedication and expertise. We are grateful for the positive impact your training has had on our team.”

– Michael Ahmad, Head of Global Education & Consumer Insights